About SAEW



About the owner, Dag Søgaard:


I am an chemical environmental engineer with core competencies in chemistry, biotechnology and process engineering. 

Before my engineering, I worked a career in lucrative hotels, restaurants and bars where many extremely talented people taught me about precision handcrafting, discipline in consistency of quality and developing aesthetically pleasing products.


With these skills, I make environmental and skin friendly soaps with the goal of never using any cheat-ingredients like synthetic emulsifiers.


If you have any questions or feedback about me or my products then please do write me on:




My resume and recommendations (engineering only) can be seen by pressing this link (opens a pdf)


Elegance with Care

Care for You

About the name SAEW:


SAEW is a Danish word and means SOAP.


It comes from a specific mix of Funen- and north-western Jutlandic dialect in Denmark.


Even though it is a dialect word, it is easily recognized and understood throughout most of Denmark.


SAEW is pronounced by starting an s sound (like in Summer) while fake-smiling (like when youre smiling at your mother-in-law) for then to proceed pronouncing eeh (not iih, but eeh!) and remember to keep the fake smiley face while saying eeh - Proceed then from fake-smiley face to form a trumpet mouth (like saying an U) while maintaining the tongue's position throughout the process to say ow






About the Soaps:


All soaps are made by hand from start to finish by owner Dag Søgaard. All recipes are carefully stoichiometrically calculated and weighed by modern analytical equipment to ensure the optimal proportions of functional ingredients.

The soaps are always made from vegan oils and natural additives for color and function. You will never see synthetic additives like linalool and SLS in any recipe - It is against our natural-line policy to use ingredients like these.

All ingredients are food-grade, natural and/or organic so that we can make sure that the end-products are following the direction of natural sustainable environmental products. 


We like to make exciting and aestetically pleasing products which provides optimal skin and hair care while bringing wellbeing in the bathroom. 

Storage of the Soaps:

The can be stored anywhere where it is not extremely humid. Nothing bad will happen to the soap if stored incorrectly but it will gather water from the air and create droplet on its surface which will feel sticky. 

If this has occured on your soap - Simply store it in dry environment for a days time.



USt-IdNr.: DE320845014