The Ethics of Saew Danish Soapery
by Dag Søgaard
We never ever use Sodium Lauryl / Laureth Sulphate
This is cheap mass produced synthetic detergents classified as a skin irritants and it is used in almost every mass produced hand, hair or body soap or shampoo sold in every store. Because the chemical is a strong surfactanct it will create large foam which blinds you into thinking this is a good product while it pulls out all of your skins natural oils, leaving you dry and brittle. Next time you go buy a liquid product, beware of these chemicals in the ingredients label.
We do not use Palm Oil
You can't escape palm oil. If you use tooth paste, buy baby food, eat pizza, like to drink alcohol, eat cakes (the list goes on) then you are consuming palm oil. Since 1973 the demand for palm oil has risen and deforestation currently accounts for 41440 square kilometers which is the same as nearly 8 million american football fields. This is heartbreaking. However, there is hope for a renewable source and until we find a sustainable solution we wont use palm oil.
No synthetic detergents ever
We take pride in knowing that our products are based on pure soap
which makes a silky smooth foam and a natural touch of the skin
No synthetic preservatives
This is a fun subject because preservation of cosmetics can be done in many ways, but you have to be very precise. For preservation of our products we use a carefully measured system of natural ingredients to prevent microbial growth.
We thoroughly test our products
When a new product is launched, it has already been tested through alpha and beta testing for functionality, safety and storage capabilities. Since our products does not contain synthetic preservatives, they will behave natural to drastic temperature changes and humidity so we advice to store the products with care. With that said, our products are made to last with high quality to the final bit.
For some products, we use mineral oxide pigments because they are very stable and inert i.e. they do not react to anything and they just sit there and display their nice colors without disturbing anyone. Mineral pigments are mined from the earth in the form of large rocks which are pulverized and then purified. We are currently experimenting with color extracts from plants but they present a major challenge in that they degrade over very short time.
With foamy greetings / Mit Schäumlichen Grüße / Med boblende hilsner
Chief Soap Engineer